◼ the gist: my crying prayer maybe this is TMI. sharing it anyway. i recently posted a video about miscarriage. i didn't want to. i felt prompted by God to do it, so i did. it blew up. 72.3K views. then God put it heavier on my heart to talk about miscarriage. 1 in 4 pregnancies end in miscarriage, and somehow we still don't know how to talk about it. i guess everyone also eventually dies and we don't know how to talk about that either. trauma is just hard. then a memory of miscarrying came...
26 days ago • 1 min read
◼ the gist: the law of averages is brutal alrighty. first of all: this is unreal. sept 1–13: 1.53M views. +793 followers.aug 17–31: 13,375 views. -1 follower. i'm 25 days into posting for real, REALLY going for it. i don't know everything. but i'm starting to get the tiniest glimpse of how this game is played. the biggest insight? the devastating law of averages. i post about 8 pieces of content a day. the goal is for ONE to pop off. sometimes not even that happens. last friday, the reel that...
27 days ago • 1 min read
◼ the gist: spaghetti, thrown professionally guys. my 3-year-old had nightmares last night, so yours truly is running on 3.25 hours of COMBINED sleep. but i promised you what i'm doing daily to win on socials — i.e. this video with 369K views. so. no fluff. let's go!! please note this has been working for 4 days so i know nothing and this is all subject to change at any time!! i make 8 videos every day. all 8 go up as trial reels. the 2 winners get posted to my feed. here's how i pick what...
29 days ago • 1 min read
◼ the gist: i want to be famous i've come to a very real conclusion: i don't want to be an expert. i want to be an ~influencer.~ and it's not just that i want it. it seems to be the only option for my actual life. here's the thing about experts. experts are just that — experts. their income streams from being available and being sharp. and me? i'm good at stuff. genuinely. but my availability is a rumor. it depends on whether i'm pregnant, how much i'm working, what my kids are doing that...
about 1 month ago • 1 min read
◼ the gist: my hypothesis is working i am RELIEVED to report that my social media hypothesis is working. it could absolutely break tomorrow. but today? we won. the hypothesis isn't even mine. it's a bunch of different people's strategies frankenstein'd together. it comes down to three rules. 1. if something works, do the same thing. i have a video at 250K views about how rad my husband is. i'm lying in bed. there's a written hook. i share a photo of my postpartum body. so today i made another...
about 1 month ago • 1 min read
◼ the gist: pregnancy-proof is on its way hi. good news and bad news. good news: i gained 200+ followers on instagram last week. the week before, i netted negative one. onward and upward! bad news: i still haven't cracked the code. which — typing that out is almost funny. kathryn. you've been posting for two weeks. but it is always a little devastating to discover you're not an instant prodigy. that the rules do, in fact, apply to you. at least a little. here's what actually happened: one...
about 1 month ago • 1 min read
◼ the gist: legs tired, socials poppin' hi. you missed me? i missed you. as you can tell, my email newsletter is NOT pregnancy-proofed. one thing at a time. the marathon: goal: 4:45. finish: 5:12. my stomach betrayed me at mile 15 — which it has never once done before. so that was a fun new thing to figure out mid-race. and it was still AWESOME. ◼ the part i almost cut: i cried at mile 17. in the bathroom. again. doing the math and realizing the goal time was gone. but forward we marched! but...
about 1 month ago • 1 min read
◼ the gist: mind > matter my marathon starts at 6am MST. so depending on where you are in the world right now — i'm running. send good vibes. send prayers. send both. i've mentioned my feet have been hurting. and for a while. after a 16-mile run four weeks ago, i could hardly walk the rest of the day. then two weeks ago i did 20 miles. my feet started acting up mid-run, and i just started gaslighting myself: "my feet hurt, but they're getting ready for the 35. they're expanding to take on the...
about 1 month ago • 1 min read
◼ the gist: marathon tomorrow, not sure if i'll finish a huge part of operation pregnancy-proof is making this brain of mine a fortress. i was genuinely scared by how much my soul shrank during my last pregnancy. and i'm determined not to shrink again — however much barfing comes at me. so i keep signing up for hard things. a 35-mile race. cold showers. the whole psychopath starter pack. and tomorrow: my first marathon. which i'm excited about! i think i can actually do it! the one thing...
about 1 month ago • 1 min read