My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
update: 788K+ views in last 14 days
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the gist: spaghetti, thrown professionally
guys. my 3-year-old had nightmares last night, so yours truly is running on 3.25 hours of COMBINED sleep. but i promised you what i'm doing daily to win on socials — i.e. this video with 369K views. so. no fluff. let's go!! please note this has been working for 4 days so i know nothing and this is all subject to change at any time!! i make 8 videos every day. all 8 go up as trial reels. the 2 winners get posted to my feed. here's how i pick what the 8 are: i identify my two most recent winning videos. winner #1 and winner #2. then i make two iterations of each:
for example: this was a winner (83K). this was an iteration of it (51.6K). and the other 4 videos? completely new. anything. new topics, formats, deliveries, ideas. throwing spaghetti at the wall, people. here's what i'm learning the game actually is: 1. learning how to extract your own perspective out of yourself case in point: i am trying, over and over, to get a business post to pop. nothing yet. many, many spaghetti throws. but i want to talk about business. so i'll keep throwing until i figure out how people want to consume me talking about it. rinse and repeat, daily. ◼
the part i almost cut: i hate that the iterating thing is working. because my soul desperately wants a "content posting calendar" with everything neatly automated and scheduled and decided. but i'm starting to think those don't exist until you've actually figured out what hits. the calendar is the reward. not the strategy. until then: daily iterating, testing, adjusting.
get ready for more spaghetti. ◼
same time tomorrow: the devastating law of averages for social media
we just keep getting better, kjl |
I WANT ALL THE BABIES AND ALL THE MONEY.
My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
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