My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
maria wendt's ig follower ad strategy
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the gist: verdict is still out
alright. maria wendt has an instagram ad strategy that goes like this:
you're essentially making your highest-converting content evergreen. i LOVE this. it feels very pregnancy-proof — pieces from a year ago could still bring me followers, cheap. maria's team is acquiring followers for $0.50–$1.00. which is great, especially if you're selling something on the back end. (i'm not. yet.) but here's the math that matters: if you made $100,000 from instagram off 50,000 followers, each follower is worth $2.00. so you could spend up to $2.00 to acquire one and break even. a ~funnel~, if you will. so i wanted to dip a toe in, even pre-monetization. i analyzed my best views-to-follower content. (all running videos. of course.) video 1: 0.58% then i ran ads to those, plus some semi-converting parenting reels. results so far: parenting reels: 3 followers for $53.07. that's $17.69 per follower. those ads got turned off today. running videos: 26 followers at $2.97 each. still way above my $0.50–$1.00 target. but the direction is interesting. because here's the thing — of those 26 followers, one video accounts for 23 of them: i ran two campaigns against an ad set of 7 different ads. one targeted people interested in marathons and half marathons, the other a lookalike audience. so i'm turning off spend to the other 6 videos and putting the full $20/day behind 35in35 alone. few more days. we'll see!! ◼
the part i almost cut: i am terrified of ads. i don't think i've ever really won with them. for a while i was bringing in CF Design School sales (a $997 course) at around $350 a sale. a handful every week. we could never scale it. and every attempt i've made at running ads myself has been a disaster. so the fact that there's maaaaaybe a glimmer here is genuinely exciting.
what this is teaching me: people love a good story. which has me thinking about how to make the pregnancy-proof business build a more engaging story hook... ◼
same time tomorrow: 35 mile training schedule
we just keep getting better, kjl |
I WANT ALL THE BABIES AND ALL THE MONEY.
My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
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