My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
i went viral and i'm devastated
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the gist: pregnancy-proof is on its way
hi. good news and bad news. good news: i gained 200+ followers on instagram last week. the week before, i netted negative one. onward and upward! bad news: i still haven't cracked the code. which — typing that out is almost funny. kathryn. you've been posting for two weeks. but it is always a little devastating to discover you're not an instant prodigy. that the rules do, in fact, apply to you. at least a little. here's what actually happened: one video popped off. it's at 200,000 views right now. two others did great too — 65K and 49K. for context: before these, i had never had a single video break 5,000 views. so. ceilings: broken. and then since? nothing. crickets. ◼
the part i almost cut: after those three videos popped, i told my husband — out loud, with my chest — "ooh, i'm so glad i finally figured this out!" cut to four days later. me. following the exact framework i believed had cracked it. results: nope. my assumption of mastery is, at this point, laughable.
more good news: my average before the pop-off was about 2K. the videos since are doing 3K–5K. the floor moved. more bad news: after a 200K video, a 5K video feels like a personal failure. but that's the deal when you start something new. progress stops feeling like progress right as it becomes progress. so we keep chipping. get smarter. figure out how to win — so that when i do, i'll know what to pregnancy-proof. which is the vulnerable part. i'm not at step one. i'm at step alpha. maybe beta. i'm not even thinking about automating anything yet. i'm trying to make socials WORK (100K by EOY, remember) so i can eventually know what's even worth automating. what a rush. but what's life if you're not feeling like a complete idiot at something. it's wild how fast a new discipline exposes the good, the bad, and the ugly in you. so: not capital-W WINNING. but winning. numbers are pointed the right direction. here we go. ◼
same time tomorrow: the social protocol hypothesis (what we're testing this week for hopefully another pop-off or two)
we just keep getting better, kjl p.s. if you're not following me on ig, i'm choosing to believe you simply forgot. help a sista out. |
I WANT ALL THE BABIES AND ALL THE MONEY.
My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
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