|
◼
the gist: marathon tomorrow, not sure if i'll finish
a huge part of operation pregnancy-proof is making this brain of mine a fortress. i was genuinely scared by how much my soul shrank during my last pregnancy. and i'm determined not to shrink again — however much barfing comes at me. so i keep signing up for hard things. a 35-mile race. cold showers. the whole psychopath starter pack. and tomorrow: my first marathon. which i'm excited about! i think i can actually do it! the one thing working against me: foot pain that has gone from annoying to persistent. i was really bummed. wondering if i should even race. and then it hit me — these are the exact conditions i prayed for. because the point of the marathon isn't to run a marathon. it's to be locked in. and you cannot practice being locked in under perfect conditions. though — locked in doesn't mean pushing through no matter what. i think it means knowing the right thing for my body, and then doing it. if it's uncomfortable but fine: carry on. if it's a real problem: being mature enough to call it. and not feel like a quitter for calling it. that's the actual test tomorrow. not the miles. ◼
the part i almost cut: i was hoping nobody would notice, but yesterday was the first day of my "i'm back!" streak that i didn't post.
here's how it went: my kid couldn't sleep. which meant i couldn't sleep. which meant the morning routine was gone. then family came into town. then my toddler had a post-first-day-of-preschool kind of day. then urgent things became urgent. i worked for exactly 20 minutes yesterday. that 20 minutes was writing this. so the socials didn't go out. and my brain immediately went: all that effort last week is wasted. the algorithm is going to drop me. everyone's going to say "there she goes, disappearing again." but i learned a phrase this year that's become a mantra: the return is the practice. more than the doing, it's the returning to the doing that matters. so, return i will. everything's on time. send all last-minute marathon tips, tricks, and good vibes. here we go! ◼
same time tomorrow: marathon time, baby
we just keep getting better, kjl |
My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.
◼ the gist: verdict is still out alright. maria wendt has an instagram ad strategy that goes like this: post organic content if it pops, run ads to it now that content keeps bringing you followers long after the algorithm stops you're essentially making your highest-converting content evergreen. i LOVE this. it feels very pregnancy-proof — pieces from a year ago could still bring me followers, cheap. maria's team is acquiring followers for $0.50–$1.00. which is great, especially if you're...
◼ the gist: my crying prayer maybe this is TMI. sharing it anyway. i recently posted a video about miscarriage. i didn't want to. i felt prompted by God to do it, so i did. it blew up. 72.3K views. then God put it heavier on my heart to talk about miscarriage. 1 in 4 pregnancies end in miscarriage, and somehow we still don't know how to talk about it. i guess everyone also eventually dies and we don't know how to talk about that either. trauma is just hard. then a memory of miscarrying came...
◼ the gist: the law of averages is brutal alrighty. first of all: this is unreal. sept 1–13: 1.53M views. +793 followers.aug 17–31: 13,375 views. -1 follower. i'm 25 days into posting for real, REALLY going for it. i don't know everything. but i'm starting to get the tiniest glimpse of how this game is played. the biggest insight? the devastating law of averages. i post about 8 pieces of content a day. the goal is for ONE to pop off. sometimes not even that happens. last friday, the reel that...