i asked God for a broken foot


◼
the gist: marathon tomorrow, not sure if i'll finish

a huge part of operation pregnancy-proof is making this brain of mine a fortress.

i was genuinely scared by how much my soul shrank during my last pregnancy. and i'm determined not to shrink again — however much barfing comes at me.

so i keep signing up for hard things. a 35-mile race. cold showers. the whole psychopath starter pack.

and tomorrow: my first marathon.

which i'm excited about! i think i can actually do it!

the one thing working against me: foot pain that has gone from annoying to persistent.

i was really bummed. wondering if i should even race.

and then it hit me — these are the exact conditions i prayed for.

because the point of the marathon isn't to run a marathon. it's to be locked in.

and you cannot practice being locked in under perfect conditions.

though — locked in doesn't mean pushing through no matter what.

i think it means knowing the right thing for my body, and then doing it.

if it's uncomfortable but fine: carry on.

if it's a real problem: being mature enough to call it. and not feel like a quitter for calling it.

that's the actual test tomorrow. not the miles.

◼
the part i almost cut: i was hoping nobody would notice, but yesterday was the first day of my "i'm back!" streak that i didn't post.

here's how it went: my kid couldn't sleep. which meant i couldn't sleep. which meant the morning routine was gone. then family came into town. then my toddler had a post-first-day-of-preschool kind of day. then urgent things became urgent.

i worked for exactly 20 minutes yesterday.

that 20 minutes was writing this.

so the socials didn't go out.

and my brain immediately went: all that effort last week is wasted. the algorithm is going to drop me. everyone's going to say "there she goes, disappearing again."

but i learned a phrase this year that's become a mantra:

the return is the practice.

more than the doing, it's the returning to the doing that matters.

so, return i will. everything's on time.


send all last-minute marathon tips, tricks, and good vibes.

here we go!

◼
same time tomorrow: marathon time, baby

we just keep getting better,

kjl

I WANT ALL THE BABIES AND ALL THE MONEY.

My from-h@#$ pregnancies killed my $2.12M business and my client list with Tony Robbins on it. This time, everything gets built "pregnancy-proof," so my life and business thrive on 60 min/day. Steal the playbook as I build it.

Read more from I WANT ALL THE BABIES AND ALL THE MONEY.
maria wendt's ig follower ad strategy

◼ the gist: verdict is still out alright. maria wendt has an instagram ad strategy that goes like this: post organic content if it pops, run ads to it now that content keeps bringing you followers long after the algorithm stops you're essentially making your highest-converting content evergreen. i LOVE this. it feels very pregnancy-proof — pieces from a year ago could still bring me followers, cheap. maria's team is acquiring followers for $0.50–$1.00. which is great, especially if you're...

i didn't want to but i did

◼ the gist: my crying prayer maybe this is TMI. sharing it anyway. i recently posted a video about miscarriage. i didn't want to. i felt prompted by God to do it, so i did. it blew up. 72.3K views. then God put it heavier on my heart to talk about miscarriage. 1 in 4 pregnancies end in miscarriage, and somehow we still don't know how to talk about it. i guess everyone also eventually dies and we don't know how to talk about that either. trauma is just hard. then a memory of miscarrying came...

update:  1.53M views in last 2 weeks

◼ the gist: the law of averages is brutal alrighty. first of all: this is unreal. sept 1–13: 1.53M views. +793 followers.aug 17–31: 13,375 views. -1 follower. i'm 25 days into posting for real, REALLY going for it. i don't know everything. but i'm starting to get the tiniest glimpse of how this game is played. the biggest insight? the devastating law of averages. i post about 8 pieces of content a day. the goal is for ONE to pop off. sometimes not even that happens. last friday, the reel that...